A health and wellness e-commerce store partnered with REDLUMB to improve its online visibility, increase organic traffic, and boost conversions.

Increasing Online Visibility for a Health & Wellness E-Commerce Store

A health and wellness e-commerce store partnered with REDLUMB to improve its online visibility, increase organic traffic, and boost conversions. This case study showcases what we did to achieve their goals.

Key Takeaways:

85% increase in organic traffic within six months.
40% improvement in conversion rates.
Ranked on page one for 10+ high-intent keywords.
Significant reduction in bounce rates.

Services We Provided:

Initial Engagement

The health & wellness e-commerce store contacted REDLUMB with a clear goal: to increase organic traffic and improve online sales. The client shared their concerns about low visibility in search results, ineffective keyword strategies, and high bounce rates. We started by conducting a detailed audit to understand their website’s challenges and identify opportunities for growth.

Background

The client operates in the competitive health & wellness industry, offering a wide range of products including supplements, fitness gear, and organic skincare. While they had a functional website and a decent product range, their lack of SEO optimization and targeted marketing strategies hindered their growth. They also faced challenges in ranking for competitive keywords and ensuring user engagement on their site.

Our Approach

Comprehensive Web Audit

We started with a thorough audit of the website to identify technical issues that were hindering its performance in search rankings.

Conducted a full-scale audit to uncover technical issues such as slow loading times, crawl errors, and missing meta tags.
Identified key areas for improvement to optimize the site for better search engine indexing and user experience.

Keyword Research

We used advanced tools to perform in-depth keyword research and identified high-intent keywords that were relevant to the client’s products and audience.

Analyzed niche-specific keywords with a balance of search volume and competition.
Targeted both short-tail and long-tail keywords to ensure coverage of all relevant search queries.
Focused on keywords that aligned with the client’s business goals and customer intent.

Content Optimization

We optimized existing content and developed new content aimed at improving search rankings and driving engagement.

- Updated product descriptions with targeted keywords to improve on-page SEO.
- Created blog posts around trending health topics to capture informational search queries.
- Developed a “Buyers’ Guide” section to target transactional keywords and assist customers in making informed purchase decisions.

Technical SEO

To enhance the site’s performance and crawlability, we implemented several technical SEO improvements.

- Optimized site speed by compressing images and cleaning up unused scripts.
- Resolved crawl errors to ensure all pages were properly indexed.
- Implemented schema markup for products, improving visibility in rich snippets and search engine results.

Link Building Campaign

We launched a comprehensive link-building campaign to increase the site’s authority through high-quality backlinks.

- Reached out to health and wellness blogs for guest posting opportunities, securing valuable backlinks.
- Built relationships with influencers in the niche to generate high-authority backlinks that boosted domain authority.
- Focused on acquiring backlinks from relevant and reputable sources within the health and wellness industry.

Analytics & Reporting

We set up advanced tracking and provided detailed reports to monitor the effectiveness of our SEO strategy and make data-driven adjustments.

- Set up advanced tracking in Google Analytics to measure conversions, user behavior, and traffic sources.
- Delivered monthly performance reports that tracked key metrics and highlighted areas for further optimization.
- Continuously refined strategies based on analytics to ensure maximum ROI.

Key Insights

The E-Commerce store saw significant benefits from our comprehensive digital strategy:

Increase in Organic Traffic

0 %

Increase in Conversion Rates

0 %

Summary

REDLUMB helped a health & wellness e-commerce store increase its online visibility and drive traffic by conducting thorough keyword research, optimizing on-page SEO, and enhancing the site’s technical performance. The result was an 85% increase in organic traffic, a 40% boost in conversion rates, and rankings on page one for several high-intent keywords.