This case study explores how our SEO strategies helped a UK-based e-commerce company drastically increase website traffic.

Driving Traffic and Growth for a UK-Based Decor E-Commerce Company

This case study explores how our SEO strategies helped a UK-based e-commerce company drastically increase website traffic, improve search visibility, and boost overall online sales.

Key Takeaways:

320% increase in organic website traffic.
150% boost in search engine visibility.
Significant growth in online sales.

Services We Provided:

Initial Engagement

After a thorough consultation, the client chose to partner with us for a full SEO revamp. Given the competitive nature of the e-commerce sector, the client needed a strategic approach to outrank competitors in search results. Due to a confidentiality agreement, we cannot disclose the name of the business.

Background

Our client, a growing e-commerce business specializing in home goods and decor, was struggling to attract organic traffic despite their robust product range and competitive pricing. The company’s online presence did not reflect its potential, and they were losing market share to competitors with better SEO strategies.

Our Approach

SEO Audit and Strategy

We conducted a deep SEO audit to pinpoint key issues limiting the site’s rankings. Our audit revealed several areas for improvement:

On-Page SEO: Issues with keyword optimization, meta tags, and header structures were addressed to improve relevancy and search engine friendliness.
Technical SEO: We fixed broken links, corrected site indexing issues, and optimized site architecture for better crawlability.
Keyword Research: We identified high-value keywords aligned with the company’s product offerings, focusing on terms that had both high search volume and conversion potential.

Content Optimization

To boost the site’s performance, we overhauled the content strategy:

Content Overhaul: Updated existing product descriptions and blog posts with relevant keywords to improve engagement and search visibility.
New Content Creation: Developed new, engaging blog posts and buyer guides to establish the business as a trusted authority in home decor.
Structured Data: Implemented structured data markup to enhance rich snippets and improve click-through rates from search results

Link Building and Authority Boost

We focused on increasing the site’s authority through high-quality backlinks and better internal linking:

Backlink Strategy: Built backlinks from reputable home decor and lifestyle websites.
Internal Links: Optimized internal linking to pass authority between key pages and improve navigation.

Technical SEO Fixes

We addressed several technical issues to improve site performance:

Page Speed Optimization: Enhanced site speed through image compression, code minification, and leveraging browser caching.
Mobile Optimization: Ensured the site was fully responsive across all devices, improving user experience and boosting mobile search rankings.
Core Web Vitals: Optimized metrics like Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) to meet Google’s standards for site performance.

Results

Within 6 months of implementing our SEO strategy, the e-commerce business saw remarkable improvements:

Traffic Growth: Organic website traffic grew by 320%, driven by improved keyword rankings and a more prominent presence in search results.
Keyword Rankings: The site ranked in the top 10 for over 50 industry-specific keywords, significantly boosting product page visibility.
Sales Growth: The increase in traffic led to a notable rise in online sales, helping the business outperform competitors.

Ongoing Strategy and Support

Our collaboration with the client continues as we provide ongoing SEO and content strategy support, ensuring they maintain their competitive edge. The client now enjoys sustained growth, with plans to expand their product range and reach new markets.

Key Insights

The specialty coffee shop saw significant benefits from our comprehensive digital strategy:

Increase in Organic Traffic

0 %

Increase in Keyword Visibility

0 %

Summary

Our comprehensive SEO optimization approach transformed the client’s digital presence, resulting in significant traffic growth and higher online sales. By addressing technical issues, refining content, and focusing on high-value keywords, we helped the company establish itself as a leader in the competitive e-commerce space.