This case study demonstrates how our targeted local SEO strategy helped the business stand out, increase visibility, and drive foot traffic.

Boosting Local Visibility for a Hospitality Business in Blackpool

A hospitality business in Blackpool partnered with REDLUMB to improve its local search rankings and attract more customers in a competitive market.

Key Takeaways:

Ranked in the top 3 on Google Maps for 12+ local keywords.
70% increase in website traffic from local searches.
50% increase in bookings from organic channels.
Enhanced brand visibility in the Blackpool area.

Services We Provided:

Initial Engagement

The client, a Blackpool-based hospitality business, approached REDLUMB to enhance their visibility in local search results. They were struggling to attract customers online due to poor rankings in Google Maps and inconsistent local SEO practices.

Background

The business was located in a prime area of Blackpool, catering to both locals and tourists. However, their online presence didn’t reflect their strong offline reputation. Their Google My Business (GMB) profile was incomplete, and their website lacked location-specific content to target the local audience effectively.

Our Approach

GMB Optimization

We began by fully optimizing the client’s Google My Business (GMB) profile, ensuring it was both accurate and appealing to potential customers.

- Claimed and optimized the GMB profile with up-to-date business details, high-quality images, and engaging descriptions.
- Encouraged satisfied customers to leave reviews, enhancing the business’s local credibility.

NAP Consistency

Maintaining consistent and accurate Name, Address, and Phone Number (NAP) details is critical for local SEO.

- Conducted a comprehensive audit of NAP details across various online directories.
- Updated and standardized this information to ensure uniformity across all platforms, improving local search rankings.

Location-Specific Content Creation

We created location-focused content to connect with the local community and improve visibility for Blackpool-related searches.

- Developed landing pages specifically targeting Blackpool-related keywords.
- Wrote engaging blog posts on local events, attractions, and industry trends to resonate with the community and attract local traffic.

Local Link Building

Building authority through local backlinks helped boost the website’s credibility and visibility.

- Partnered with local blogs, travel guides, and directories to secure high-quality backlinks.
- Sponsored a local community event to gain publicity and obtain valuable local mentions and links.

Technical Enhancements

We implemented key technical improvements to enhance the website’s user experience and local search performance.

Ensured the website was mobile-friendly, optimizing it for the high volume of local searches conducted on mobile devices.
Integrated structured data markup to improve local SEO visibility and enhance search engine results.

Ongoing Monitoring & Updates

To ensure long-term success, we continuously monitored and refined the local SEO strategy based on real-time data.

- Regularly tracked local rankings and customer reviews to monitor performance.
- Made data-driven adjustments and incremental improvements to sustain and grow local visibility.

Key Insights

The Hospitality business saw significant benefits from our comprehensive SEO strategy:

Increase in Web Traffic From Local Sourches

0 %

Increase in Bookings

0 %

Summary

REDLUMB assisted a Blackpool-based hospitality business in improving local SEO by optimizing their Google My Business profile, standardizing NAP information, and creating location-specific content. The business saw a 70% increase in local traffic and 50% more bookings from organic searches, along with top 3 rankings in Google Maps for several local keywords.